Hard to believe it’s been an entire year since graduating to this day. I now more than ever believe that college is the best time to start a company for numerous reasons I will go into later, but I want to drill something home for those finishing right now. First of all major congrats, enjoy this. Now for the good shit. You’re about to face a lot of pressure of direction, maybe paths others might be taking. Pressure from parents, loved ones, etc. Right now more than ever you have to buckle down and ask what makes you happy and chase THAT! Once you know what you want to do whether it be a blogger, YouTuber, Entrepreneur, or an author you figure out what your THING is and you dive head first and start getting the HARD skills needed to win. The sooner you get the skills everyone is scared of you separate yourself from everyone else. If you’re scared just know if you embark on that path there is much MUCH less competition. Just think about this, if you go for that 9-5 job you’re competing with a lot of “over qualified” people, if you go out on your own and start a business your fighting with few... take the path less traveled. Congrats class of 2019
Speaking from only my own personal experience this is how I come up with a business idea (a popular question I get). Once you shift your energy to full commitment of starting a business, your mind becomes consumed with idea creation. Once I did, I was finding ideas and inspiration everywhere I looked. I had ideas while in stores, in lecture, in the middle of the night... all day really. Which is why having somewhere to store all of those random ideas became valuable to capture as much as possible. From those ideas I would see if I had enough capital to even fund the idea, the ones that passed my monetary constraints would then be analyzed further. I looked for big long term plays instead of short term bs cash plays. I wanted to build a huge brand over the course of 10 years instead of amazon drop ship something for 6 weeks like some bums then try to sell you courses on or create an agency for marketing without ever running an ad... if you want to win stay away from those shortcuts that don’t work. Always think about the long term. Build a brand, build a personal brand, build something you’ll get features for, build skills no one else can replicate, think smart and work hard. The idea creation phase can be frustrating because it isn’t a grind stage, it’s a creation phase. So be patient, don’t force it, THE IDEA will come to you.
The paralysis of fear can cost dearly; while the rewards of determined courage are incalculable.
Always ask yourself if you don’t do this given task will this cause you so much pain later that the risk navigation in the present will be less painful than the regret later if you watch someone successful execute on your idea. If yes, you have to sack up and take your best shot. People, especially those who gave up on their dreams make up these imaginary mile high walls for big dreamers, but once you disregard those and take your steps on the path less traveled you’ll be shocked at how wrong they were. The barometer for success where I grew up was a 6 figure salary, the first time I made 1k in 24 hours was when I was a freshman in college sitting in an accounting class when I had a marketing plan I thought would work pop for the first time. That was my mental shift. Listen to what people have to say, but always follow your gut. Never allow anyone to take your dream away from you, fear is not real.
Whether you’re just starting or have been in the game for a while, books can always provide value. Learning should never stop, but I’ve found that books used immediately bear the greatest results. For example, I wouldn’t read a book on smart investing 4 years ago when I had no money, but smart investing principles would benefit me greatly now, so read timely books that you’ll use right away. But in the start get your 101 education on every topic in business so that you can at least go forward knowing what exists. Once you covered all topics, employ self awareness to find out what area matches your strengths and become an expert in that. I always believe it’s better to be an expert in 1 thing than “kinda good” in 100.
Before you accepts someone’s opinion on any given topic as fact YOU SHOULD find out for yourself whether that would be true for yourself. Everyone loves to throw their 2 cents around but usually never speaking from experience. Knowing myself, I’m far too stubborn to accept someone else’s opinion as fact. I would rather try and fail and know for sure... because then I can move on with certainty. As a new/ young entrepreneur you have to leave no stone unturned in your accession, and that’s what I’m here to do. As this video proves over and over again in my life I’ve proven statements made to me FALSE, thus all I ask is that you don’t take ones opinion as fact, but rather believe in yourself and your ideas and just try. You’re entering a win-win scenario that way... you either win or you learn. Let’s get it boys and girls, we got this🔥💪
I get to call this beautiful city home for the time being ❤️ obsessed with the energy of cities like this. Reminds me that you have to continually surround yourself with the energy you know will force yourself to grow. Getting out of Georgia at 18 forced me to think differently, change is good, comfort is stagnation. LA, NYC, Miami fucking lights me up. I have always believed you’re a product of the environment in which you find yourself... the best part whether you like it or not it’s something that you control. Don’t like it, change it! Not surrounded by positivity, make a change. Not surrounded by people that think and act like you, make a change. Surround yourself with individuals on the same journey as yourself, it will make the journey much easier. I’ll be forever searching for those cities and environments that set my soul on fire🔥
We have everything we need to be successful in our pockets. If you really want it, if you really want to make those dreams you have written down into a reality you have to take relentless action and move towards them regardless of your current situation. Excuses are weakness and indications that you aren’t truly committed to your dreams, get your a$$ up and get after it. With the tech we have in our hands right now, the tech you’re probably reading this very text with, is enough to get you started... more so now than ever before. I was in business and fairly successful for 2 years before making a proper investment in cameras, so whether you’re trying to vlog, podcast, or blow up on an social platform you have what you need right now... do something about it. 😈💪 Tag someone below who needs this to be engrained in their mental so that they stop second guessing and start taking steps to do something great with our limited time in this golden era.
You’re either green and growing or ripe and rotten. Constantly feed the mind with travel, experiences, people, books, risks. Every chance you get to grow and learn take it, growing isn’t meant to be comfortable you’re literally exposing yourself to the unknown. Get comfortable with it, and embrace it. I spent a month in Bali over the Christmas and New Years break, and in my experience travel breaks the limits of the minds and makes you think about things from a different perspective. Everywhere you go in the world seems to leave you with some sort of lesson you’ll always live with, for example my trip to LA for the first time at 18 taught me I didn’t dream big enough (which change the short term course of my entrepreneurial life drastically)...long story short make money, spend some on experiences and constantly expand and feed the mind because you’ll see more, and when you see more you can spot opportunity better. #ExploreTheWorld#OpenYourEyes#WidenTheMind
I want to take a moment and talk about celebrating awards and major achievements. I have a system of goals I have set up where if I achieve certain near impossible tasks (so they seem 😈) I will get or do something to recognize that effort. If you want to combat burning out, I feel as though you have to enjoy your success at a certain point. If you’re working like a dog non stop and you never reward yourself you can get lost in the sauce and end up asking yourself what’s the point of all of this. Take a trip you’ve always wanted, buy that xyz thing you think about every day, whatever it is BUT attach that thing you want with an EPIC achievement whether it be a financial goal, or a feature in Forbes, or a completion of a book. For example when I started my company (a major step) I did something for my parents. When I passed my first financial goal at 19 I bought a dslr for 2k to up my content quality, when I got into @forbes I bought something from Cartier, etc. Make these special, something you really want, something that can remind you of how far you’ve come so that you move forward with reminders of what you’ve done. Don’t forget to enjoy the fruits of all your labors.
You all know I rarely talk about the actual business I run, it’s done intentionally to focus on the message rather than seeming like a front for a sale. I feel as though a lot actually want to know about the business I run and the inception of the idea rather than generalizations made from my experience. So let’s start from the beginning. I started college and asked myself extremely large questions like “what makes you happy” “what are kind of person do you want to become” ALL because I saw the path most college students started down and it’s quite honestly scared the shit out of me. I would start a business it was only a matter of when. College began and you quickly learn about a prescribed focus medication called Adderall. The problem, it’s an amphetamine, highly addictive, and dangerous to take, but when students are faced with deadlines that determine the job they land after school all logic gets thrown out the window. I searched for a natural alternative but couldn’t find one, so I made one. I partnered with an FDA approved lab and within 2 months I launched @brainzpower. I then looked at how I could get this product to the people that needed it most (college students) and I searched for where their attention was (this was fucking easy because I was a one)... the answer INSTAGRAM. I quickly pulled the platform apart and learned how to reach and grow an audience of over 100k... within my 1st year in business I made twice what a college graduate would make at a “job” or as @therealkiyosaki would say Just Over Broke. I knew I was onto something, I kept my head down, growing sales and by the time I was a senior I landed a few major features which you’ve all seen... they put myself and my company on the map. I graduated with a successful small business BUT that’s not who I said I would be 4 years ago, so I set out to create the number one brain supplement company period. The BRAINZ BOX was born. And from here the story is left unwritten for now...
And if you made it this far you’re my real family! Use code “KOZ30” at checkout for a family discount on the BRAINZ BOX❤️💪
Don’t worry about what you start with focus on being a multiplier. If you have $1 figure out how to skillfully turn that into $10. If you have $100 become obsessed with how to turn that into $1,000. With this mindset where you start becomes obsolete because with a multiplier mindset the start doesn’t matter it’s all about how quickly you can make those jumps. Before you know it you’ll be hitting that marker that you would have complained about “OH IF I ONLY HAD (X amount of $)” be grateful that you even have a shot to make any amount you can imagine if you deliver value of more than what you get back. You got this, start now and let that multiplier get you far fast... the sooner you start the sooner that clock starts.
What kind of person would I have to be in order to achieve all that I want? Write a few words describing all the character traits, skills, abilities, attitudes, and beliefs that you would need to develop in order to achieve all of the goals you’ve dreamed of. Live by it, make those words your creed. When you narrow it down to who you are and what you want to be it’s easier to find scenarios where you can prove yourself, and you find moments to build those beliefs to make them a reality. The more you practice any skill, ability, etc it becomes proven and accepted in your own mind. When I see an opportunity that scares me I always ask myself what would you do if you weren’t afraid... the answer not comfortable but always the one that needs to be done and when you do that over and over and over again you just become that type of person. Here’s what I live by: Fearless. Nonconformist. Dreamer. Relentless. Outlier. I create my own destiny. Greatness is earned. Respect is earned. Once my eyes have been set, it’s only a matter of time.. it will be done. 🔥Write YOUR key words, creeds, below! I’m curious!!
P.S. back home for the Super Bowl! LET’S GO RAMS!