The most challenging part about creating this shoe was the R&D we did to figure out how to put it all together into a pattern. This ensured high quality and consistency for all of the shoes before we started cutting for assembly.
Whether making shoes, teaching students, shooting photos or video... It’s always an expression of art and yourself no matter the medium. I don’t say this enough, but the Surgeon team is why we succeed. Without a team you can only go so far.
The more we get into video and on camera the more I want to learn about film. We have a FLOM film coming and #itsworldwidebaby
Thank you @zellahouse for the great experience at @sxsw and @grapicavoli for the delicious pairings at last night’s Sneaker & Food Experience. It was fun giving everyone an inside look at the sole swap process.
The only thing I like more than shoe making is good food. I come from a family of chefs, and between the two – both good food and sneakers bring you together and create a sense of community. Inspired by culinary dishes curated by Giorgio Rapicavoli, we swapped unique uppers and soles to serve up exclusive pairings for the Zella Sneaker & Food Experience at the @zellahouse at @sxsw
Everyday is International Woman’s Day. Gisele worked a full time job started at 4am got off at 11 came to the garage and would help me work on shoes into the night. She sacrificed her life for my dream, and then it became our dream. #happyinternationalwomensday#everyday