@maybelline

The best part about the new #SNAPSCARA? It goes on and comes off in a snap. This is our first ever easy-on, easy-off formula, so you won't spend any extra time tugging at your lashes in the morning or scrubbing off your mascara at night. Check out our stories today to find out more!

Say hello to #SNAPSCARA, the newest member of our mascara fam. 🙌 When we asked for your mascara must-haves, most of you wanted smooth, clump-free volume and that's exactly what this formula provides! Check out @chloelukasiak and @summermckeen stories today for a chance to get the first samples before it’s available in stores!

A palette that fits your NYC vibe, the #cityminis eyeshadow palette in 'hi-rise sunset'! Have you tried it? 🌇

@fata.hasanovic 🇩🇪 wears the #cityminis palette in ‘downtown sunrise’ and we’re loving the look! 🙌🏼 #mnyitlook

Which #citymini palette is your fave? 😍 Comment below and let us know! #regram @beatfacefridayy

Are you ready to slay #Halloween? Try on this skull makeup look created by @chrisspy through the @youcamapps to bring your look to life! Download #YouCamMakeup and try all four Halloween looks. For the full tutorial go to our channel >> youtube.com/maybellinenewyork. Tag a friend that needs some inspiration! 💀 #mnyhalloween #regram #mnyitlook #sodapoppalette

Get creative this #Halloween with our #lipstudio python metallic lip kit. Shown here in shade 'wild' for the perfect golden pink bold lip! #mnyhalloween

This stellar galaxy glam look created by @makeupbyamrita is out-of-this-world! Go to our channel >> youtube.com/maybellinenewyork for the tutorial. Tag us in your #Halloween looks and include #mnyhalloween for a chance to be featured! 🌌 #mnyitlook #galaxymakeup

Keep your wings looking perfect 👌🏼 with hyper sharp liquid liner. The flat-wing brush gives you a precise line every time!

Step your eyeliner game up! Head to our Instagram story for the link to our new #mnymakeuplikethis episode for @nikkietutorials tips on getting a razor sharp cat eye! #mnyliner

Create a mesmerizing #Halloween makeup look with a bit of glitter on your lids using our #masterprecise metallic liquid liners! ✨ #mnyliner

@delinamedhin creates a smokey winged liner look using our lasting drama gel eyeliner in ‘sleek onyx’ and the #citymini palette in ‘concrete runway’. #mnyitlook #mnyliner