Artistic Team member @ameliahairmakeup is dropping a SERIOUS #KnowledgeBomb 💣 on achieving white hair 👇
"Hair at its lightest stage is still going to be pale yellow (unless it’s gray hair) 🍌If you’ve pushed the hair to decolorize to the point where its white without a toner, the hair’s going to be extremely compromised. 🙅🏼♀️Melanin is not the only thing attacked by the alkaline pH of lightener, keratin is also affected. To sum it up, if the melanin is broken down to white, keratin bonds are also broken down in the process, which will result in broken hair. So, beautiful & healthy “white hair” is actually pale yellow hair with a toner on it. And guys, the toner will fade! And then it’s back to pale yellow. “White hair” is very difficult to achieve & is high maintenance. I created this neutral platinum by lifting to pale yellow using @paulmitchellus Synchrolift and toning with @joico V9 + Clear."